zmprov ma
george@mydomain.com zimbraPrefFromDisplay "George Smith Jr."
I discovered there is a extra field of information (not available through the web interface) that allows you to set the "From" name to be different from the "Display Name"
To see the current value you can:
zmprov ga
george@mydomain.com | grep PrefFromDisplay
Dont know how/why it is not kept in sync with the Display Name, but I got it fixed.