I'm not really sure where to post this. Sorry if its the wrong forum.
I'm thinking about doing a regular news letter/advertising campaign to our customers. We've had a commerce site for quite sometime but never had a way to manage an email list and stuff. This will be our first attempt at bulk mailing of any kind.
I'm trying to decide if I want to use a service like icontact or find software that will do all those same features. Does anyone here use desktop software instead of SaaS for email marketing, if so which one. I'm especially interested if you have first hand experience.
SaaS companies claim to have good report with ISPs to help avoid you being blacklisted or something. So I just wonder how true this is.
We have a pretty small list, less than 10,000 I'm pretty sure and I'm aiming to start with a monthly wave to all, and then after user feedback, start customizing based on preferences/opt out etc.
I really appreciate all advice on this subject. We'd like to start a campaign soon.